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ToughCutie

Spring '24 - ToughCutie


Creating lifestyle photos for several collections, including a mini Pride-campaign.

The Pride images were the priority, so we invited two queer women of color to join the campaign. We found an accessible but secluded location tucked away in the Southern California mountains, with enough versatility in landscape and views to photograph 3 separate collections within a 15 minute walk.


Creative direction, photography, videography, location and model scouting:

Sabrina Claros


Models:

Eliana Vela

Chante Summers


We opted for no audio so that the ToughCutie team can record a voiceover and add trending music on socials.















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