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How Wondery and Jeep Celebrated Women, Friendship, and Freedom on the Road

Updated: Sep 19, 2023

In a world where adventure campaigns have often portrayed rugged, masculine ideals of conquest and endurance, the collaboration between Wondery and Jeep sought to break free from the conventional mold. Instead of showcasing dirt-covered adventurers scaling mountains or navigating treacherous terrain, we embarked on a journey to redefine what adventure truly means. Adventure is not confined to a single definition. Our campaign aimed to shatter stereotypes and open the doors to a broader community of adventure enthusiasts who enjoy the outdoors in their unique way.

The Wondery and Jeep collaboration was more than just a brand partnership; it was a statement of inclusivity and a celebration of the different ways people experience adventure, and adventure is not one-size-fits-all. Our focus was to depict the joy and excitement of hitting the open road with your best friend and four-legged companion, while also enjoying the beauty of iconic Los Angeles views. Our backdrop? The breathtaking Matador Beach in Malibu and the scenic drive through Tujunga Canyon.

Wondery and Jeep partnered to create a new colorway of the ever-popular Isabel pants and shorts, a line of graphic tees, and dad hats to outfit the growing outdoor community. These pieces of gear are more than just clothing; they are a statement of style and functionality for adventure enthusiasts. The Isabel pants and shorts offer both comfort and durability, allowing you to move freely on your journey while looking stylish. The graphic tees tell a story of adventure, especially when the Jeep legacy invokes a sense of outdoor exploration. The dad hats, a nod to timeless fashion, offer both sun protection and a touch of nostalgia.


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